How To Increase “Lead Conversion Rate” Through PPC?- Concepts By PWS Digital Marketing Course Meerut
- Lead generation through PPC (Pay Per Click), no doubt gives you an edge over your opponents
- But it has a lead conversion rate of just 2%-2.5% approx.
- Plus you need to invest huge sums of money to get it done. Haha!! but not now.
- With these concepts by PWS SEO training in Meerut, you can get at least 10 times more leads at the same budget.
- Your PPC (Pay Per Click) campaign is a very powerful trick to get new leads at a very optimized cost.
- Once you understand the concepts, believe us, you are gonna be the king of marketing.
- It’s worth mentioning here that “It is possible to get 25% or more lead conversion through PPC”
- It doesn’t matter which business model you follow, B2B or B2C, just go for it.
Common Mistakes We Commit During PPC campaigns- Concepts By PWS Digital Marketing Course Meerut
Well, without spending our precious time, let’s dig into the details of what mistakes we commit during our PPC campaigns.
Mistake No. 1 – Using many keywords in your Ad campaign.
- This may sound crazy, but, yes using too many keywords in your Ad campaigns is the main reason of high CPC (Cost Per Click) and low CTR (Click-Through Rate)
- Let’s elaborate it. For example, you have a restaurant in Malviya Nagar, Delhi.
- You are running an Ad campaign using keywords- Restaurant, Delhi, Chinese Food, Fast food in Delhi, Restaurant in Malviya Nagar.
- When the user types “Delhi” and your Ad shows up on the screen, do you think he was searching for restaurants?
- No, he wasn’t. What if he clicks on your Ad just like that and then aborts?
- It will result in high CPC and low CTR (as the bounce rate will increase)
- So, use fewer keywords and that too after knowing the user’s intention.
- You will get benefited on Google searches if you’re using an optimum number of keywords bang on target.
How to identify worthless keywords?
- To identify useless keywords, make a search on Google using your keywords, keeping in mind, what the user’s intention can be.
- If your Ad with that particular keyword doesn’t match your intentions, kindly stop using it.
#Mistake No. 2-
- You are using your Ad banners only for a specific audience – SEO training in Meerut by PWS Digital Marketing Course Meerut
- If your Ad banner targets only customers of a specific gender/ age group/ demographic location/ taste etc.
- Let’s describe what happens.
- For example, You have a restaurant in Delhi and your Ad banner shows Chinese cuisine, Burger, Pizza and all sorts of stuff.
- Your banner is likely to attract only youngsters or people up to the age group of 35.
- Now the demerit is you have left a huge chunk of people (above the age of 35) uninterested in your Ad.
- So, the ultimate thing according to PWS Digital Marketing internship in Meerut is “design your Ad banners for all your audiences”
#Mistake No. 3-
- Your Ad’s content doesn’t match with your landing page’s content.
- One of the most deadly mistakes your PPC team commits is that your Ad’s content is completely opposite to your landing page’s content.
- This will surely kill your leads.
- For example- Here is an Ad of RBC bank, have a look at what it says-
- It is an Ad which displays the benefits the bank is offering to its customers. Now, look at the landing page of the bank’s website-
- You can clearly see here that the Ad’s content of the bank doesn’t match with the content of the Bank’s website.
- We at PWS SEO training in Meerut strongly pitch that the content of your Ad should be according to the content of your landing page.
- If the two contents are different, they will confuse your lead.
- Do you think a confused lead can become your customer?
- The answer is “NO”.
- It is like you promises him to fix a meeting with Sachin Tendulkar but he ends up meeting some anonymous guy.
#Mistake No. 4– You offer too many choices to your customer
- The common mistake we commit is offering too many choices
- According to PWS Digital Marketing Institute in Meerut, it only confuses your leads
- A confused lead can never be your customer
- For example, I was looking for best hotel deals in West America.
- I came across an Ad which shows 20% discount on hotel deals
- When I clicked this Ad, it took me to the landing page (shown below)
- The landing page doesn’t show any discount
- It created disinterest in me because I didn’t get what I was looking for